PXL Brand Book—
A comprehensive brand (design system) book designed to capture the company's creative DNA.
PXL Brand Book was crafted to inspire and inform, unifying their brand story, strategic vision, and award-winning work into a single, cohesive flexible design system that defines typography, color, layout, and visual style.

Role: Art Direction, Design
Tools: Illustrator, Photoshop
Agency: SCPXL

Positioning PXL as a leader in creative innovation.

The brand book was designed to be a bold, visually dynamic showcase of the agency’s creative excellence and full-service capabilities.

Innovation and Creativity meets Cohesion

Insights and Defining Challenges

As PXL Agency expands its creative and digital capabilities, its current materials could better help convey the cohesion, depth, and impact of its work. Prospective clients often encounter individual projects in isolation, which can make it challenging to fully appreciate the agency’s value and leadership in innovation.

The Brand Book was designed to address this by presenting a unified, visually compelling narrative underpinned by a flexible design system—defining typography, color, layout, and visual style—to ensure consistency, clarity, and a distinctive brand presence across all touchpoints while highlighting capabilities, results, and strategic expertise.

Behind the Design Ecosystem

The Brand Book combines bold creativity with structured cohesion, reflecting the agency’s innovative and strategic identity. Cinematic imagery, dynamic layouts, and a flexible design system ensure clarity and impact, while a modern color palette, geometric typography, and subtle graphic accents highlight key content. The result is a high-end, immersive aesthetic that communicates their capabilities, creativity, and leadership.

Final Look—

Reflection Points

The PXL Agency Brand (Capabilities) Book successfully transforms a wide range of services, case studies, and creative work into a cohesive, visually compelling narrative. By introducing a flexible design system, the book ensures consistency across all materials while giving the brand a bold, modern identity that reflects its innovation and strategic depth.

The combination of cinematic imagery, clear storytelling, and a unified visual language helps PXL better communicate its capabilities, showcase real-world impact, and position itself as a leader in creative technology. Most importantly, the Brand Book serves as both a marketing tool and a long-term asset for business development, brand alignment, and future growth.

Creative Direction: Bennett Sell-Kline
Art Direction, Design: Orlando Antonio