While Jurassic World: Camp Cretaceous captured kids’ attention on-screen, the challenge was finding meaningful ways to keep young audiences engaged beyond passive viewing. Children crave hands-on play, creativity, and discovery, but most digital campaigns risk being too one-dimensional or fleeting. The problem to overcome was how to design an experience that not only entertained but also encouraged learning, imagination, and extended interaction with the brand in a safe, accessible, and age-appropriate way.
Through interviews with clients and stakeholders, we gathered valuable insights to better understand and empathize with the needs their target audience may have along with addressing any potential pain points they may experience. This allowed us to dive deeper into defining the project's challenges.
Dino the Superfan
Name: Ethan
Age: 8
Motivations:
• Passion for dinosaurs and Jurassic World.
• Excitement from learning new facts while playing
Goals:
• Find fun, dinosaur-themed activities
• Challenge himself with puzzles and games.
Creative Storyteller
Name: Vicky
Age: 10
Motivations:
• Loves imagination-driven activities.
• Enjoys sharing creations with friends and family
Goals:
• Express creativity through drawing, coloring, and writing.
• Build her own stories within the Jurassic universe.
Explorer-in-Training
Name: Liam
Age: 7
Motivations:
• Thrives on curiosity and discovery.
• Loves the thrill of feeling part of the story.
Goals:
• Role play as an adventurer like the characters
• Complete missions such as mazes or rescue challenges.
Parent as Facilitator
Name: Maya
Age: 36
Motivations:
• Wants constructive activities to occupy children.
• Values quality time spent on engaging, age-appropriate content.
Goals:
• Provide safe, screen-free entertainment for her kids.
• Balance fun with learning at home.
The goals of the activity pack were to extend engagement beyond the screen by creating interactive, story-driven activities that balanced fun with learning. Through puzzles, word games, and challenges, the pack encouraged critical thinking while sparking imagination with creative outlets like coloring and fill-in-the-blank storytelling.
Designed to be easily accessible and printable, the activities empowered kids to roleplay, explore, and connect more deeply with the Jurassic World: Camp Cretaceous universe, strengthening their bond with the brand through active participation.
The activity pack’s visual design blended the adventurous spirit of Jurassic World: Camp Cretaceous with a playful, kid-friendly style. Jungle textures, dino footprints, and bold colors evoked Isla Nublar, while simplified line art made coloring pages and cut-outs easy to enjoy.
Clear layouts and readable fonts balanced excitement with accessibility, ensuring puzzles and games were engaging but not overwhelming. The result was a cohesive, immersive design that felt authentic to the franchise while sparking creativity and hands-on exploration for kids.
about (creativity). I'm excited to hear about any potential opportunities.
